The Body Shop

The Body Shop adalah perusahan franchise kosmetika kedua terbesar di dunia, dengan memiliki 2.400 toko di 61 negara. The Body Shop berpusat di Leittlehampton, Inggris yang didirikan oleh Dame Anita Roddick. The Body Shop terkenal dengan produk – produknya yang berbahan natural, seperti Body Butter, Peppermint Foot Lotion, dan Hemp, selain itu dukungan The Body Shop terhadap hal – hal yang tidak mendukung keramahan terhadap alam, mebuat perusahaan ini menjadi pusat perhatian. Contohnya saja slogan – slogan yang dibuat oleh The Body Shop, seperti Against Animal Testing (Lawan Uji Coba Terhadap Hewan), Support Community Trade, Active Self Esteem, Defend Human Rights, dan Protect Our Planets.

The Body Shop Terkenal di Dunia

Dibuka pada tahun 1976, Anita Roddick benar – benar tidak mempunyai pengalaman dalam berbisnis. Untuk pertama kali, ia hanya melakukan penjualan sebesar 300 Poundsterling. Makin lama, Anita belajar bagaimana berwiraswasta dan berbisnis yang benar. Akhirnya setelah lebih dari 30 tahun, The Body Shop terkenal didunia dan memiliki lebih dari 2.200 toko di 55 pasaran yang berbeda. Perkembangannya pesat, yaitu 50% per tahun. Sahamnya juga beredar di Unlisted Securities Market London. Hingga pada tahun 1991, nilai perusahaannya mencapai 350 juta Poundsterling. Tahun 1996 The Body Shop meluncurkan salah satu sistem belanja baru, yaitu The Body Shop at Home dimana pelanggan bisa memesan seorang konsultan tanpa biaya dan mengunjungi rumah mereka untuk mendemonstrasikan produk The Body Shop. Dan pada Maret 2006, The Body Shop dibeli L’Oréal dengan harga 652,3 juta Poundsterling.

The Body Shop Indonesia

The Body Shop mulai masuk ke Indonesia beberapa tahun lalu dan sekarang tersebar di beberapa kota besar Indonesia, seperti Aceh, Bali, Solo, Surabaya, Balikpapan, Bogor, Banjarmasin, Bogor, dan kota Jabodetabek. Produk Body Shop Indonesia yang memakai bahan natural sering dijadikan alasan para konsumen yang percaya kepada produk perawatan tubuh atau wajah dengan menggunakan bahan alami. Produk best sellers mereka di Indonesia adalah of A Man Eau De Toilette, Vitamin E Moisture Cream, Strawberry Body Butter, Moringa Body Butter, dan masih banyak lagi. Jika kamu ingin melihat produk lengkap dari The Body Shop, kamu bisa lihat di website resminya. Klik disini. Jangan lupa kamu ikutin terus Dskon, karena kalau Body Shop ada promo, kamu tetap update.

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